GOZEN Host blogs

Google announced earlier this year that it was making a change to its search algorithms which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result.

Today, Google is flipping the proverbial switch and is rolling out its mobile-friendly update – something that could potentially affect over 60 percent of live sites and change the way we are used to find what we want and where we want.

Google new algorithm - Is your site mobile friendly ?

As we all know already Google is the major search engine tool that drives most of the traffic to your site, based on that all webmasters and site owners keep struggling to attract more traffic that will bring more sales to their sites constantly.

As Google explains, in order for a site to be considered mobile-friendly, its text has to be readable without tapping and zooming, its tap targets need to be spaced out appropriately, and the page avoids unplayable content or horizontal scrolling. In other words, the site simply needs to be easily usable from a mobile device.

The company also clarifies that the changes will only affect a site’s search ranking on mobile devices – and it only applies to individual pages, not entire websites. It also only impacts searches done on smartphones, not tablets.